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There are so many issues that need be considered when putting a home on the market.  Here are 5 questions that you should be asking yourself that I would like to help answer.    You will find that the answers will educate you and help you make an informed decision about how best to move forward with the sale of your home. 

 What level of attention and expertise do you need from a listing agent?  Some sellers want a consultant who provides real estate expertise and others want their realtor to back off while they make final decisions.  Just as real estate agents need to determine what level of services they are going to provide to sellers, sellers need to decide exactly what services they expect their listing agent to provide and make those expectations clear up front.

 What market-specific information do you have or have a plan to acquire?   To keep a home from sitting on the market, when possible, timing the sale to coincide with months of greatest buyer activity is smart.  Prime selling season can vary from city to city and from home to home!  An experienced local real estate agent can guide you on the best timing for your home.  Spring might optimum to put properties on the market in general, but some markets are also lively from Labor Day until mid-December.

 Do you know who your likely buyer will be?  An agent who sells a lot of properties similar to yours is apt to have a better feel for which properties appeal to specific groups of buyers, which means they get snapped up fast while other homes linger on the market.  What property condition and features do your probable buyers demand before they make an offer?  If you don’t know that appeals to whom, plan to spend a few weekends visiting open houses similar to yours in what you think will be your broad price range.  Then, pay attention to who attends the open house, as well as what the house looks like.

 Do you understand that today’s buyers expect homes to look like properties they have seen on HGTV? What that means in real life is staging a home to sell in no longer optional in most markets.  Do not think that watching HGTV qualifies you to stage your own home in a way that hits the right buttons with buyers.  Do not think that because you are an “artist” or you studied interior design in college that you understand how good stagers merchandise a house.  You need professional help with this every bit as much as you need a plumber to replace the kitchen sink.  This is not a DIY opportunity. 

 Are you aware that in the wake of the housing crisis of a decade ago, mortgage lending standards have changed dramatically?  Is financing readily available for your home?  If not, Sellers – or their agents – need to get financing options nailed down and addressed to the extent possible.  Any issues that might affect whether Buyers can find a lender to offer a mortgage on specific properties will be depend on whether your home qualifies for FHA, VA or USDA financing.


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Joy Daniels, GRI, ABR, CSP, e-PRO
2793 Old Post Road, Suite 200
Harrisburg, PA  17110

(717) 695-3177  office - Call TODAY and let me help you find your dream home! - Email TODAY and let me help you find your dream home!

What is your home worth?  Find out at MLS Market Snapshot

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Comment balloon 11 commentsJoy Daniels • October 18 2019 08:05PM


Hello Joy - awareness and knowledge of the local real estate market is a great advantage for those who want to have a successful real estate experience.  That works well for sellers and for buyers.  Your answers show you have the strategy that will benefit your clients.  

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 about 1 year ago

Good afternoon Joy Daniels - These points are important for sellers to know. Sometimes they forget the market rules.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 1 year ago

Great post, Joy.... I do a list like this in my pre-listing package with 20 questions and answers.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) about 1 year ago

Good morning Joy. Yes people need to have some level of knowledge before the listing stage. Mos do not. Great post! Enjoy your day.

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) about 1 year ago

Hello Joy and excellent blog and one that is so important for sellers and even us here in the rain.


Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) about 1 year ago

Great information, thanks for sharing.  I hope you have a great weekend.

Posted by Richard Weeks, REALTOR®, Broker about 1 year ago

Thank you Michael Jacobs - I have something I say in my Seller Seminars.  I ask people what they think are the top 3 things someone should know about real estate .  .  . and then I say "Real Estate is Local, Real Estate is Local, Real Estate is Local!

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) about 1 year ago

Thank you Grant Schneider and Wayne Martin for visiting my blog.  You are so right Grant. . . Sellers need to learn to listen to the Market, it does speak! 

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) about 1 year ago

Ok Nina Hollander now you have me curious!  You should post (or at least send me!) your pre-listing questions.  Have a great Fall!

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) about 1 year ago

It's always good to have knowledge of the local market Will Hamm and for all of us to be reminded that we need to educate our sellers.  Thank you for visiting my blog.  It's always great to hear from you!

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) about 1 year ago

Hi Joy... send me your email and I'll send you my questions! 

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) about 1 year ago